Offer Broken, Arunaja’s launching track, a listen and you’ll be transferred to a time when you were prompting yourself to get rid of the similarity a loss or a heartbreak. Possibly that’s why in simply a week, the video currently has more than 1.5 million views on YouTube alone.
With her ear-pleasing husky tones and impressive range, Arunaja is only getting started regardless of remaining in the music company for a few years now. The Kochi-born is grateful to listeners but likewise to Sterling Reserve Music Task, a joint endeavor by Universal Music Group and Allied Blenders and Distillers, who gave her creative and technical sovereignty throughout the recording process, which isn’t exactly typical. “This is the first song I have actually written and made up. I shared it with the band who assisted rearrange it and after that I shared it with the producers. I desired to make certain it sounded various from anything individuals have heard or even carried out,” she states. “I was so mindful and protective about that! That’s why I held onto Broken for one year.”
Staying grounded and focussed
When it was lastly launched, Arunaja states, “Having actually resided in Mumbai, I found out not to let the success go to my head. For me, the numbers are fantastic but I try to be neutral and grounded. In truth, a number of people, including Benny Dayal, got in touch with me and said they loved the track … I would honestly enjoy to work with him!”
From the age of five, Arunaja was trained in Carnatic music. The later switch to western music was an organic one for her; it’s no wonder she looks and feels at home singing. It began with an interest in choir and then advanced to her now much-loved RnB technique.
Looking to Broken, Arunaja shares the tune originates from a deeply personal area; her dad battled dependency for a long period of time until he passed away. Arunaja’s positive the raw sincerity equates through the tune and lyrics. “Everybody can associate with this song, however. I do not need to make forceful connections with audiences,” she firmly insists, discussing all she’s truly troubled with is being open and transparent with her art– be it on phase or otherwise. She just recently did a live set at Dabaki Rising in Hyderabad which won her a great deal of fans, even those who had not known of her previously.
In a Facebook post, she shares thanks with Sameer Rahat, CEO of Universal Music Group, Devraj Sanyal and other members of the in-studio group. But most importantly she looks to her mother who she helms as a woman of compound and strength. “She doesn’t tell individuals what to do, she just lives out as an example. You simply require to see her to see what she’s made from, which’s who I strive to be one day.”
Mentioning women of compound in music, Arunaja idolises the uncensored Jessie J who’s understood for Do It Like A Dude, Cost and more earworm-worthy tracks.
If you’re wondering why Arunaja appears familiar, consider the second season of The Phase, a talent show on Colours Infinity. Soon she made it to the top 50 and was the only Malayali on the show. Her strong music training and natural vocal skills had won her numerous awards in college and this saw her wind up in the top 3 of the show. “That journey is how I was familiar with the music scene and the way it works for indie artistes. This was all in Mumbai so the scene flourishes much more there.”