The Roku Channel is adding a kids and household section with totally free TV shows and films

The Roku Channel currently offers a mix of free-to-watch, ad-supported motion pictures, TELEVISION shows, and live news. You can also purchase memberships to HBO, Showtime, Starz, Epix, and other networks through the Roku Channel instead of registering for each of those streaming apps separately. Starting today, the business is including a new area to the Roku Channel that’s focused on kid and household content.

The Children and Household area is readily available now in the US on Roku streaming gamers, Roku Televisions, online, and on select Samsung clever Televisions. It consists of a curated mix of shows that are organized into various age varies so that it’s simple to find something suitable when trying to amuse a kid. Roku states that it offers “a special mix of quality shows, motion pictures, live linear and short-form video normally discovered throughout several complimentary and paid kids channels and brings them together to view in a single place.” Whatever is chosen by an internal editorial team, so one would hope absolutely nothing too weird or weird will slip through

Everybody will be able to stream a family-friendly mix of TELEVISION shows and films at no additional charge. In overall, Roku states it’s consisting of “7,000 complimentary, ad-supported movies and TV episodes” from partners including All Spark, A Hasbro Business, DHX Media, Delighted Kids TELEVISION, Lionsgate, Mattel, Moonbug, and pocket.watch, amongst others.”

However clients who sign up for Noggin, Hopster, or perhaps HBO or Starz will see kid-appropriate content from those networks featured in this brand-new area too. Roku described to me that this will only occur if you sign up for those channels through the Roku Channel. So if you’re paying for HBO somewhere else, Sesame Street won’t appear in the Roku Channel’s kids and family portal. Make sense?

Roku notes that although the new area is ad-supported, it’ll see 40 percent less advertisement volume compared to routine Roku Channel content, which the business claims is already listed below cable averages. Like the TV shows and movies you can stream, advertisements will also be screened to guarantee kids aren’t seeing anything they shouldn’t.

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Angie Ronson

Angie Ronson is Editor-in-Chief at THRS. She covers the transformative impact of new technology on all sectors.